According to the Direct Marketing Association, 42% of people prefer to respond to direct mail online. Other studies show that personalized URLs (aka PURLS) can boost response rates 2-5 times more than regular direct mail alone.
With a well designed direct marketing campaign, you can connect with your target market through numerous media channels and see a significantly increased response rate. Our cross-media marketing solutions make it possible for you to pair the impact of direct mail with the interactive capabilities of the internet.
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